Guide to support people who want to start-up or develop a business.
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The 7 Main Steps You Need to Take to Get Your Startup Off the Ground
2. Analyze your industry
Otherwise, you can leave this field blank for now. Before going any further, click the Go to member view button at the top right of the page to see what your Company Page looks like to others. If not, click Manage page and make any tweaks necessary to get it looking just right. LinkedIn allows you to choose which employees can administer your page. To add team members, click the Me icon at the top of your LinkedIn Page, then choose your company page under the Manage section. Click Admin tools at the top right, then select Page admins. Add your team members by name.
You must already be connected with them on LinkedIn to add them as page administrators. A few quick polishes , summarized in the video below, will ensure your Company Page follows best practices and looks as professional as possible. Rather than simply racking up followers and connections, think about how you can use LinkedIn marketing tools to uncover new opportunities to grow.
LinkedIn can support businesses in many ways, so you need to determine exactly what you want to get out of your LinkedIn business efforts. Are you trying to build a network for social selling? Establish yourself as a thought leader? Recruit top talent in your field?
10 Initial Steps When Starting a Business
Whether you want to tackle all of these aspects or focus on only one, you need to create goals to help you work toward a target , then understand how your efforts are paying off. SMART goals are specific, measurable, attainable, relevant, and time-bound. You can boost your chances of success with the following LinkedIn for business tips and strategies. Your colleagues and employees are your best resources to start growing an audience: according to LinkedIn, employees have on average 10 times more first-degree connections than a company has followers , and companies with a strong employee advocacy program in place are 58 percent more likely to attract top talent —and 20 percent more likely to retain them.
Employees are your biggest advocates, and by adding them as followers you also tap into each of their networks, expanding your reach tremendously. Encourage employees to add their position at your company to their LinkedIn profiles. Your Company Page will then be linked from their profiles, and their profiles will in turn appear on your Company Page. The best way to grow your audience and keep your followers is to provide them with value by posting articles or company updates on a regular basis: LinkedIn recommends at least once per weekday.
Step #1: Brainstorm Business Ideas
If you know of a blog post or a news article from an external source that would benefit your followers, you can share that, too. This can also help foster important connections with other thought leaders.
To share more in-depth expertise, try publishing articles on the LinkedIn publishing platform. Rather than sharing content from other networks or your website, you can create and publish articles within the LinkedIn ecosystem. Yes, LinkedIn is business-first, but you still need to make your content stand out from the crowd—and text-only posts are not the way to do that. LinkedIn figures show that posts with an image included get 98 percent more comments. If you have a YouTube channel, try linking to your videos from LinkedIn.
While other social channels require you to upload native videos for autoplay, on LinkedIn, YouTube videos play automatically in the news feed, and can generate a 75 percent higher share rate. Being an active participant in a LinkedIn Group can help you and your business network with other professionals and businesses in your field, especially those outside of your immediate circle of current and present colleagues, classmates, and employers. Participating in a Group discussion will also attract views to your Company Page. If you belong to an association, check to see if it has a members-only LinkedIn Group, which can be a valuable source of professional networking and development.
The American Institute of CPAs, for instance, sponsors a LinkedIn Group with more than 69, members, where in-depth professional conversations can continue for months.
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If you create a group or join a group that you want to showcase, you can add it as a featured group on your company page. To do so, click the Me icon at the top of your LinkedIn Page, then choose your company page under the Manage section. Select the Overview tab from the top menu, then scroll down to Featured groups. Start typing in the name of your group and it should auto-complete.
You can add up to three featured groups to your company page. Showcase Pages function like subdomains of your Company Page, allowing you to spotlight specific areas of your business, like a particular brand or ongoing initiative.
You can create up to 10 Showcase Pages by default. To create a Showcase page, click the Me icon at the top of your LinkedIn Page, then choose your company page under the Manage section. Adobe, for example, has Showcase Pages for five of its products, all targeted to different audiences.
The 7 Main Steps You Need to Take to Get Your Startup Off the Ground
While the main Adobe LinkedIn Company Page has , followers, the Showcase Pages have follower counts ranging between 5, and 64, If you have customers—or want to have customers—in countries where English is not the primary language, you can create custom descriptions of your company in 20 different languages. The appropriate description will appear for each LinkedIn member based on the language settings they have chosen to use when viewing the network. You can set your company name to appear in these languages as well.
When you publish content and updates, you can post in different languages and configure the settings so that your global followers see your content in their chosen language. While most other social networks keep their algorithm secrets closely guarded, LinkedIn provides quite a bit of information about how its algorithm works. A bot evaluates your content as spam , low-quality, or clear. The takeaway?